Everything you need to launch your first online business this weekend. Normally $147.
The 36-page First Customer Playbook is the practical companion that helps you choose one offer, identify who would pay for it, shape your offer, plan your next steps, and track your first ten customer conversations.
“The buyer does not need another year of thinking; they need one clear next step.”
You've read the book. You've had the conversations with yourself in the car. You've got a rough idea of what you could offer — and maybe even a name scribbled on a notepad somewhere.
But nothing has moved. Because a rough idea isn't a plan, and a plan isn't a customer. Somewhere between “I could probably do that” and “someone just paid me,” there's a gap. This playbook is the bridge across that gap.
It doesn't ask you to think harder. It asks you to answer five specific questions, in order, and write the answers down. That's the whole thing.
Each section of the playbook walks you through one step and gives you room to write your answer down.
Not five. Not a list of possibilities. One thing you can describe in a sentence and actually deliver.
Get specific about the person who has the problem you solve — and where you can actually find them.
Turn a vague skill into something clear enough that a stranger understands it and knows what it costs.
Write down the small, doable actions for this week — so you're never staring at a blank page wondering what's next.
A simple tracker for the ten conversations that teach you more than any course ever will.
Read it once, then work through it at your own pace.
You've got the thinking done. The playbook is the doing part — the worksheets, the offer-shaping questions, and the conversation tracker that turn what you read into something you can act on this week.
Get the companion playbook →You've got the paperback on your desk and you'd rather skip straight to the working pages. The playbook stands on its own — you don't need the ebook to use it.
Get the playbook on its own →The hands-on companion for getting from an idea to a paying customer.
One download. No subscription. Yours to keep and work through at your own pace.
PDF. You'll get an instant download you can read on your phone, tablet, or laptop — or print out if you'd rather write on paper. There's no shipping and nothing to wait for.
Choose one offer, identify buyers, shape your offer, plan next steps, and track your first ten customer conversations. Five steps, worked through in order, with room to write your answers down.
Anyone who has an offer idea and wants their first paying customer. It's written for people who've worked real jobs and want to turn that experience into income — no jargon, no tech skills required.
The playbook gives you the five steps to get there — and the pages to write them on. $27, one download, start this week.
Instant PDF download · 36 pages · No subscription
Checkout link to connect before publishing